Apple TV+ just got more expensive. This week, Apple quietly increased the monthly price of Apple TV+ from $9.99 to $12.99. That’s a hefty 30% price hike for a streaming service that was historically much cheaper its than rivals. Recall that when Apple TV+ originally launched in 2019, it was priced at $4.99. At the time, the price was somewhat reasonable in light of its relatively barren content library.
Apple TV+ Subscription Just Increased To $12.99 Per Month
Category: Tech
Published On - August 21, 2025
